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International Journal of Transportation and Logistics Management

Volume 2, No. 1, 2018, pp 7-12
http://dx.doi.org/10.21742/ijtlm.2018.2.1.02

Abstract



The Effect of Perceived Service Quality on Behavioral Intentions in the Context of Airline



    Kyungwan Kang1 , Gwijeong Park2
    1Dept. of Business Administration, Gyeongsang National University 501 Jinju-daero, Jinju, Gyeongsangnam-do, 52828, South Korea
    2Ph. D., Dept. of Business Administration, Gyeongsang National University 501 Jinju-daero, Jinju, Gyeongsangnam-do, 52828, South Korea
    1potspoint@hanmail.net, 25590812@hanmail.net

    Abstract

    The purpose of this study is to identify the six sub-dimensional factors of airline service quality characteristics of various characteristics such as ground service, flight schedule, cabin facilities, in-flight service, perceived price, and additional service. And how they affect customer’ behavioral intentions.
    In order to achieve the purpose of the study, factor analysis and path analysis were conducted. Based on the results of this study, we will provide some helpful suggestions for managers and practitioners.


 

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